What does your interview data tell you?

Build Customer Personas

How well do you know your customer? How well could you describe their habits, aspirations, and needs?

Your answers to these questions can make all the difference in your solution’s success or failure. If you don’t know your customer, there is a low likelihood that you are providing them with what they need, how they need it.

In this activity, we’ll use what you know about your customers to create customer personas. A customer persona is an informed profile of your customers that’s essential to every step in bringing your idea to market.

Before moving on, make sure you have real data from your target customers. If you haven't already, we recommend you complete the "Get to Know Your Customers" activity before jumping into building customer personas. Without interview data, your personas may not be accurate.

Build Customer Personas

 

How well do you know your customer? How well could you describe their habits, aspirations, and needs?

Your answers to these questions can make all the difference in your solution’s success or failure. If you don’t know your customer, there is a low likelihood that you are providing them with what they need, how they need it.

In this activity, we’ll use what you know about your customers to create customer personas. A customer persona is an informed profile of your customers that’s essential to every step in bringing your idea to market.

Before moving on, make sure you have real data from your target customers. If you haven't already, we recommend you complete the "Get to Know Your Customers" activity before jumping into building customer personas. Without interview data, your personas may not be accurate.

You are Here

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Synthesize Customer interview data

Let’s take a look at the data.

To build an accurate customer persona, you need to have real data from real people. At this point, you should have compiled customer data from conducting multiple customer interviews. Take some time to review all of this information.

 

 

Materials Needed:

  • Data from your customer interviews

  • Pad of sticky notes

  • Pen or Pencil

 

 

 

 

 

 

 

 

 

 

 

Reflect on your progress

What's your primary reaction to your customer interview data?

Share your most profound insights with the community on our discussion board.

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